WHO IS NTB?
Infrastructure built by journalists, for journalists
NTB has been the backbone of Nordic journalism for 160 years. Today, we also build the technology that supports how newsrooms create, manage and publish that journalism.
160 years of experience
For 160 years, NTB has been at the heart of Norwegian media — delivering trusted news, images and services to newsrooms across the country.
Built inside media
Our products are shaped by real newsroom workflows and the journalists, editors and photographers who use them every day.
Trusted by publishers
Our technology supports the Nordics’ largest media organisations, alongside publishers and newsrooms around the world.
European infrastructure
Built and operated in Europe, our technology gives media organisations a trusted European foundation for critical publishing workflows and content.
THE NTB DIFFERENCE
We care about the journalism behind the technology
We build technology where news happens. As the Nordics largest news agency, we understand the realities of modern publishing first-hand — from capturing the story to managing, publishing and delivering it to an audience.
THE ECOSYSTEM
The technology behind modern news publishing
Create, manage, publish, engage, protect. Four solutions, one connected workflow.
NTB LensVISUAL WORKFLOW
NTB Live CenterLIVE BLOGGING
NTB SportStudioSPORTS DATA
NTB ParachuteFALLBACK CMS
Multiple newsroom challenges. One media technology ecosystem.
NTB LENS
Make every visual instantly findable
When visual content grows, managing it becomes harder. Lens brings images and video into one intelligent workflow — making it easier to search, automate archiving and get the right visual to the right story, faster.
For: Newsrooms · Picture desks · Media organisations
- FindPowerful search capabilities with AI-powered tagging, facial recognition, and content analysis for instant asset discovery.
- OrganiseStructured, high-quality metadata makes it easy to search, filter, and retrieve content instantly, while also ensuring consistency across teams and workflows.
- ReuseLens makes existing images and videos easy to find, access and reuse, helping journalists bring valuable visual content back into new stories instead of leaving it buried in the archive.
- PublishVisuals can be uploaded, tagged, and made available in near real time, allowing you to find and publish content within seconds. What used to take minutes — or longer — is now reduced to a seamless, automated flow.
TRUSTED BY
NTB LIVE CENTER
Built for Speed and Reliability
Live Center is the live blogging and breaking news platform used by newsrooms across Europe. Cover elections, sport and breaking stories in real time, on any CMS.
For: Newsrooms · Broadcasters · Sports desks
- Instant PublishingDesigned for high-pressure coverage, the platform removes friction from the publishing workflow so your newsroom can focus on reporting — not waiting for systems to catch up.
- Rich The platform supports reader participation through comments, polls, Q&As and user-generated content
- SEO EnhancedLive Center is designed to work with your existing SEO and server-side rendering strategy, helping search engines discover and index content as your story develops.
- Monetize with Ads and SubscriptionAchieve increased revenue by implementing native or remote ads directly in your live blog.
TRUSTED BY
NTB SPORTSTUDIO
Built for clients that wants to reach out to sports enthusiasts
SportStudio turns live data into coverage: results, tables, statistics and match centres your readers come back to, without a data team.
For: Sports desks · Publishers · Clubs and federations
- Live Match UpdatesAutomatic score updates, play-by-play commentary, and real-time statistics integrated directly into your content.
- Sports Data IntegrationConnect to major sports data providers for instant access to scores, stats, schedules, and player information.
- Automated Match ReportsGenerate comprehensive match reports with statistics, lineups, and key moments using intelligent templates, within 15 seconds after a match has ended.
- League & Tournament ManagementDisplay standings, fixtures, and tournament brackets with automatic updates from live data feeds. Gain access to sport data from leagues ranging from the age of twelve, to elite level.
TRUSTED BY
NTB PARACHUTE
Keep publishing without interruption, even during complete system failures
Stop worrying about outages. Start publishing with confidence. Our platform integrates with your CMS, and ensures your content remains available no matter what happens.
For: Publishers · Broadcasters · Media groups
- Automatic FailoverSeamless switching to backup systems when primary services experience issues, ensuring uninterrupted publishing.
- Make Every Second CountMinimize downtime for different levels of failure, independent of your existing infrastructure.
- Disaster RecoveryComprehensive backup and recovery systems with point-in-time restoration for complete peace of mind.
- Configured to Your NeedsCustomize your fall solution, from a single-page redirect to a complete safe-landing skydive into continuous content delivery.
TRUSTED BY
An ecosystem resilient by design
OUR USERS
Trusted by people who publish news every day
This is not a product concept. National agencies, broadcasters and local papers run on it.
With NTB Lens I can focus on capturing the moment, knowing the image is already available and ready for editors back home.
Live Center is a very flexible tool, very scalable. It's really well suited for us because the local newspapers can set up their own studios on the fly, and invite as many journalists as they like to each studio. There's no limit, so a small newspaper can have just one studio where they post everything, while a larger newspaper can have multiple studios.
We have had a strong and long-standing collaboration with NTB over several years. NTB’s SportStudio has enhanced our live coverage of sports, and NTB is committed to continuously developing the offering, which is important for NRK. For us, NTB’s SportStudio is essential in order to provide audiences with fast updates and a clear overview of live sports.
With Parachute we are ready with an alternative if problems should arise. The solution secures our most vital task: presenting, and publishing news.
THE PEOPLE
Talk to the people you met at INMA
Anders Vallenes
International Sales Lead
Talk to Anders about visual technology and newsroom workflows.
Yakir
Head of International Partnerships & GTM
Talk to Yakir about partnerships and media organisations.
Unni
Director NTB Mediatech
Talk to Unni about the NTB ecosystem.