About the event

INMA’s Media Innovation Week returns to Madrid in september 2026 — uniting Europe’s most ambitious media leaders at the intersection of data, product, audience, and revenue.

Madrid will convene the people setting the pace for Europe’s news industry. Alongside established voices, you’ll hear from the innovators building what comes next — the creators rewriting engagement, the product minds driving habit, and the commercial architects opening new revenue pathways. It’s a programme infused with fresh thinking and next-generation leadership, designed to surface the ideas that will shape European media for years to come.

What you can expect

• European news media conference: INMA’s signature European conference is the broadest, fastest, and most practical look at how to grow and transform at the intersection of media and tech.
• Two-day Madrid study tour: Visit the newsrooms and innovation labs of Spain’s leading media companies, gaining first-hand insights into their strategies for audience growth and revenue diversification. What they are doing to grow audience, brand, reader and advertising revenue. We’ll visit Prisa Media (El Pais), Unidad Editorial (el Mundo), Vocento, ElDiario, Mediaset, and RTVE.
• The very best of Madrid: Beyond the conference, immerse yourself in Madrid’s legendary hospitality. From tapas tours in historic neighbourhoods to exclusive evenings at iconic venues, INMA will open doors to the best of Spanish culture and networking opportunities.

Think anew for Media Innovation Week 2026. Be part of something bigger.