WHO IS NTB?
Infrastructure built by journalists, for journalists
NTB has been the backbone of Nordic journalism for 160 years. Today, we also build the technology that supports how newsrooms create, manage and publish that journalism.
160+ years
News and media expertise.
Built inside media
Technology shaped by real newsroom workflows.
Trusted by leading publishers
National agencies, broadcasters and local papers.
European infrastructure
Security, reliability and operational experience.
THE NTB DIFFERENCE
We care about the journalism behind the technology.
We build technology where news happens. As the Nordics largest news agency, we understand the realities of modern publishing first-hand — from capturing the story to managing, publishing and delivering it to an audience.
THE ECOSYSTEM
The technology behind modern news publishing
Create, manage, publish, engage, protect. Four products, one connected workflow.
NTB Lens
Visual workflow
CREATE · MANAGE
NTB Live Center
Live blogging
PUBLISH
NTB SportStudio
Live sports data
ENGAGE
NTB Parachute
Fallback CMS
PROTECT
Different newsroom challenges. One media technology ecosystem.
PRODUCT 01 · NTB LENS
Make every image instantly findable.
Newsrooms need a content flow system. Lens allows you to search, automate archiving, and make your visuals instantly available. Get the right image to the right story faster.
For: Newsrooms · Picture desks · Media organisations
- FindSearch across your visual archive.
- OrganiseAutomate metadata and structure.
- ReuseMake existing visual content available again.
- PublishGet the right image to the right story faster.
PRODUCT 02 · NTB LIVE CENTER
Built for Speed and Realiability
Live Center is the live blogging and breaking news platform used by newsrooms across Europe. Cover elections, sport and breaking stories in real time, on any CMS.
For: Newsrooms · Broadcasters · Sports desks
- Instant PublishingPush updates instantly across web and mobile
- Rich The platform supports reader participation through comments, polls, Q&As and user-generated content
- Push NotificationsSend targeted push notifications instantly across web and mobile, helping drive traffic, engagement and reader retention during major events
- Monetize with Ads and SubscriptionAchieve increased revenue by implementing native or remote ads directly in your live blog.
PRODUCT 03 · NTB SPORTSTUDIO
Built for clients that wants to reach out to sports enthusiasts
SportStudio turns live data into coverage: results, tables, statistics and match centres your readers come back to, without a data team.
For: Sports desks · Local publishers · Clubs and federations
- Live Match UpdatesAutomatic score updates, play-by-play commentary, and real-time statistics integrated directly into your content.
- Sports Data IntegrationConnect to major sports data providers for instant access to scores, stats, schedules, and player information.
- Automated Match ReportsGenerate comprehensive match reports with statistics, lineups, and key moments using intelligent templates, within 15 seconds after a match has ended.
- League & Tournament ManagementDisplay standings, fixtures, and tournament brackets with automatic updates from live data feeds. Gain access to sport data from leagues ranging from the age of twelve, to elite level.
PRODUCT 04 · NTB PARACHUTE
Automatically replicate your content strategy and keep publishing without interruption, even during complete system failures.
Stop worrying about outages. Start publishing with confidence. Our platform integrates with your CMS, and ensures your content remains available no matter what happens.
For: Publishers · Broadcasters · Media groups
- Automatic FailoverSeamless switching to backup systems when primary services experience issues, ensuring uninterrupted publishing.
- Make Every Second CountMinimize downtime for different levels of failure, independent of your existing infrastructure.
- Disaster RecoveryComprehensive backup and recovery systems with point-in-time restoration for complete peace of mind.
- Configured to Your NeedsCustomize your fall solution, from a single-page redirect to a complete safe-landing skydive into continuous content delivery.
CUSTOMER PROOF
Trusted by people who publish news every day
This is not a product concept. National agencies, broadcasters and local papers run on it.
How [customer] uses NTB Lens[Customer quote about Lens. Two or three sentences on what changed for the picture desk.]
How [customer] uses NTB Live Center[Customer quote about Live Center. What the desk could not do before, and can now.]
Read the story[Customer quote about SportStudio]
[Customer quote about Parachute]
TRUST
Technology built on 160 years of trust
Our technology rests on newsroom expertise, reliability, security and a European perspective.
160+
Years of news and media expertise. We build technology from inside a media organisation.
24/7
Reliability and security. News does not wait for systems to recover, so neither do we.
Europe
Built and operated in Europe, on enterprise-grade infrastructure.
[N]
Proven at scale. [Customer / usage / asset / publication figure.]
KEEP EXPLORING
Want to know more?
Tell us what you are trying to solve.
THE PEOPLE
Meet the people you met at INMA.
Headshots, names and roles. Placeholder portraits until NTB supplies photos.
Tor
Head of Visual Technology
Talk to Tor about visual technology and newsroom workflows.
Unni
International Sales
Talk to Unni about partnerships and media organisations.
Anders
International Sales
Talk to Anders about live publishing and sports.
Anders
International Marketing
Talk to Anders about events and follow-up.