WHO IS NTB?
Infrastructure built by journalists, for journalists
NTB has been the backbone of Nordic journalism for 160 years. Today, we also build the technology that supports how newsrooms create, manage and publish that journalism.
160+ years
News and media expertise.
Built inside media
Technology shaped by real newsroom workflows.
Trusted by leading publishers
National agencies, broadcasters and local papers.
European infrastructure
Security, reliability and operational experience.
THE NTB DIFFERENCE
We care about the journalism behind the technology.
We build technology where news happens. As the Nordics largest news agency, we understand the realities of modern publishing first-hand — from capturing the story to managing, publishing and delivering it to an audience.
THE ECOSYSTEM
The technology behind modern news publishing
Create, manage, publish, engage, protect. Four products, one connected workflow.
Different newsroom challenges. One media technology ecosystem.
NTB LENS
Make every image instantly findable.
Newsrooms need a content flow system. Lens allows you to search, automate archiving, and make your visuals instantly available. Get the right image to the right story faster.
For: Newsrooms · Picture desks · Media organisations
- FindSearch across your visual archive.
- OrganiseAutomate metadata and structure.
- ReuseMake existing visual content available again.
- PublishGet the right image to the right story faster.
TRUSTED BY
NTB LIVE CENTER
Built for Speed and Realiability
Live Center is the live blogging and breaking news platform used by newsrooms across Europe. Cover elections, sport and breaking stories in real time, on any CMS.
For: Newsrooms · Broadcasters · Sports desks
- Instant PublishingPush updates instantly across web and mobile
- Rich The platform supports reader participation through comments, polls, Q&As and user-generated content
- Push NotificationsSend targeted push notifications instantly across web and mobile, helping drive traffic, engagement and reader retention during major events
- Monetize with Ads and SubscriptionAchieve increased revenue by implementing native or remote ads directly in your live blog.
TRUSTED BY
NTB SPORTSTUDIO
Built for clients that wants to reach out to sports enthusiasts
SportStudio turns live data into coverage: results, tables, statistics and match centres your readers come back to, without a data team.
For: Sports desks · Local publishers · Clubs and federations
- Live Match UpdatesAutomatic score updates, play-by-play commentary, and real-time statistics integrated directly into your content.
- Sports Data IntegrationConnect to major sports data providers for instant access to scores, stats, schedules, and player information.
- Automated Match ReportsGenerate comprehensive match reports with statistics, lineups, and key moments using intelligent templates, within 15 seconds after a match has ended.
- League & Tournament ManagementDisplay standings, fixtures, and tournament brackets with automatic updates from live data feeds. Gain access to sport data from leagues ranging from the age of twelve, to elite level.
TRUSTED BY
NTB PARACHUTE
Keep publishing without interruption, even during complete system failures.
Stop worrying about outages. Start publishing with confidence. Our platform integrates with your CMS, and ensures your content remains available no matter what happens.
For: Publishers · Broadcasters · Media groups
- Automatic FailoverSeamless switching to backup systems when primary services experience issues, ensuring uninterrupted publishing.
- Make Every Second CountMinimize downtime for different levels of failure, independent of your existing infrastructure.
- Disaster RecoveryComprehensive backup and recovery systems with point-in-time restoration for complete peace of mind.
- Configured to Your NeedsCustomize your fall solution, from a single-page redirect to a complete safe-landing skydive into continuous content delivery.
TRUSTED BY
OUR USERS
Trusted by people who publish news every day
This is not a product concept. National agencies, broadcasters and local papers run on it.
With NTB Lens I can focus on capturing the moment, knowing the image is already available and ready for editors back home.
Live Center is a very flexible tool, very scalable. It's really well suited for us because the local newspapers can set up their own studios on the fly, and invite as many journalists as they like to each studio. There's no limit, so a small newspaper can have just one studio where they post everything, while a larger newspaper can have multiple studios.
We have had a strong and long-standing collaboration with NTB over several years. NTB’s SportStudio has enhanced our live coverage of sports, and NTB is committed to continuously developing the offering, which is important for NRK. For us, NTB’s SportStudio is essential in order to provide audiences with fast updates and a clear overview of live sports.
With Parachute we are ready with an alternative if problems should arise. The solution secures our most vital task: presenting, and publishing news.
THE PEOPLE
Meet the people you met at INMA.
Tor
Head of Visual Technology
Talk to Tor about visual technology and newsroom workflows.
Yakir
Head of International Partnerships & GTM
Talk to Yakir about partnerships and media organisations.
Unni
Director NTB Mediatech
Talk to Unni about the complete NTB ecosystem.